Understand what's working.
Track buyer behavior, reservation performance, and sales activity across communities, projects, and teams—all in one connected reporting experience.
Performance at Every Stage
Visibility across your entire business.
Explore the reports that help you understand buyer behavior, measure performance, and drive results across every community and team.
Reservations Report
Monitor reservation activity, deposits, and conversion performance across communities.
Reservations
Total Number of Reservations
126 ▾ 14%
Total Deposit Amount
$123,000 ▾ 12%
Reservation Funnel
Invited
39
Started
158
Signed
126
Deposit
123
Sales Leaderboard
Compare sales activity, attribution, leads, and reservations across your sales team.
Profile Visits
124
Inv. Visits
84
Direct Invites
38
Leads
87
Reservations
79
Mia Irving
Meridian Stonecroft Selkirk Ouest
17
22
22
Marcus Paxton
Maplecroft
7
10
10
Zach Fletcher
Maplecroft
3
10
12
Paige Knox
Maplecroft
3
10
10
Lucas Barrett
Elevation at Bow Ridge
5
8
7
Buyer Activity Timeline
See how buyers interact with your website, homes, and communities before they become opportunities.
User Activity
View buyer activity timelines through Ownly.
The timeline is based on your local time.
Thu, Jun 15, 2026
Website visit of 7 minutes 7:56 am
User Browsed: The Brookside,
Langdon Central
Website visit of 6 minutes 30 seconds 6:58 am
User Browsed: The Selkirk Springs,
Maplecroft
Website visit of 20 seconds 6:45 am
User Browsed: The Blazing Horizons,
Maplecroft
Viewed floor plan 6:43 am
The Brookstone – Homesite 15
Tue, Jun 03, 2026
Saved 2 homes 7:40 am
The Brookstone, The Hawthorne
Submitted a verification 7:39 am
Verified Buying Power
Reservation started 7:35 am
The Hawthorne – Homesite 42
Questions Builders Can Answer
Get the answers that drive better decisions.
Which communities perform best?
Compare traffic, reservations, deposits, and revenue across communities.
Where do buyers drop off?
Identify friction points throughout the buying journey.
Which salespeople generate the strongest results?
Compare reservations, profile engagement, and attribution across your team.
Which buyers deserve follow-up?
Identify buyers with meaningful engagement and recent activity.
Which marketing campaigns generate reservations?
Measure attribution from first visit through reservation.
Reporting Across the Platform
One connected platform.
Complete visibility.
Reporting isn't created manually. Every interaction—from Build & Price to Buyer Verification, Reservations, and CRM—is connected automatically, giving leadership one complete picture of buyer performance.
Build & Price
Buyers explore and personalize their perfect home.
Buyer Verification
Buyers gain confidence with proof of buying power.
Online Home Reservations
Buyers submit reservations when they're ready.
Automated CRM
Buyer activity automatically syncs with your existing CRM.
Reporting & Performance
Measure, analyze, and act on what drives results.
Buyer Activity
Reservations
Sales Teams
Communities
Marketing Attribution
Conversion
Available Reports
Everything you need to measure what matters.
Access a full suite of reporting tools designed to give every team the insights they need to make confident, data-driven decisions.
Marketing Report
Measure campaign performance and buyer engagement.
Verified Report
Track verification status and buying power insights.
Reservations Report
Monitor reservations, deposits, and funnel performance.
Sales Leaderboard
Compare sales team activity and results with attribution.
Attribution Report
See how buyers are sourced and influenced.
Inventory Insights
Analyze inventory performance and buyer demand.
Exportable CSV reports available for all reports
Ready to get started?
See Reporting & Performance in action.
Get the visibility you need to make smarter decisions, improve performance, and grow your business.