Insights
Ideas shaping
the future of modern
homebuying.
Research, perspectives, and real-world results from builders and the Ownly team—created to help you understand buyers better and build stronger experiences.
Featured Insight
Featuring K. Hovnanian Homes
The Moment Buyers Decide Is Changing. Most Sales Processes Haven't.
How K. Hovnanian® Homes discovered that nearly 40% of reservations occur outside normal model home hours—and what that means for every builder.
Read the insight →8 min read
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Research & Results
Data that drives better decisions.
Benchmarks, performance metrics, and industry research from builders using Ownly across North America.
Explore Insights →Reservation Conversion
86%
Close rate when reservation completed through Ownly
Outside Sales Hours
30.1%
Of reservations occur outside normal sales hours
Time to Contract
↓ 50%
Average reduction when completed through Ownly
Reservations Over Time
Buyer Return Rate
Of Ownly visitors return more than once
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